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call in the middle of the other party's night. They must often wait for several hours for replies to their communications.Finding the Right Message and Checking Facts 1 Write a release with a truly newsworthy angle, message or topic. Updating the office furniture is no t newsworthy (unless it is done for environmental reasons), but purchasing new equipment to build a new product line that will add jobs to the area can be deserving of attention, and delivers the right message in these economic times. 2 Always find the local, state or n staff memo template free ational connection to the news. Adding a new medical procedure that is unique to the entire state and uses the best doctors in the coun try makes the news that much more usable. 3 Before you write the release, make sure all the facts, figures and claims are accurate, cur the cross-cultural study of music is referred to as rent and can be substantiated. 4 Double-check that all sources being quoted are reliable. Delivering the Message 5 When writing the rel .

n that lead in the middle. Information to support the lead is always included at the bottom of the pyramid. 6 When writing the lead, al ways include the five "W"s--who, what, when, where and why (or how)--in one or two sentences. 7 Obtain and use relevant quotes from pro fessionals to add more interest to the release. Never start the release with a quote, but use them in appropriate places for added impo rtance. 8 Avoid inserting commercial plugs. Make it news only. Editors know the difference, and will file the release in the trash if i 3d model photo frame t reads like an advertisement. Proper Formatting 9 Use the company letterhead for all news releases when faxing or mailing. For emailed releases, always send via company email, as an attached .PDF file. 10 Keep margins between 1 and 1-1/2 inches on all sides. 11 Put the the cross-cultural study of music is referred to as company name, address, contact name, telephone and fax numbers and URL or email in the upper left-hand corner. 12 Put the date and tim .

.e., "For Immediate Release Exclusive to," followed by the name of the news source. 13 Always give the release a title. Put the title i n all caps and underline it. 14 Place the body of the release below the title. Single-space all paragraphs. Indent the first line of ea ch paragraph. 15 Try to keep the release to one page, and never more than two. If using two pages, type "--- more --- " at the bottom ( last line) of the first page. In the upper left-and corner of the second page, put the title of the release and the number 2. 16 At the free 3d warehouse models very end of the release, center "30" or "###" beneath the last line of text.Release Date The first line of the press release should in dicate the date that the information can be released to the public. In most cases, it will read "For Immediate Release." Headline The n the cross-cultural study of music is referred to as ext line should be the headline of the press release. This should clearly state what the article is about and avoid cleverness that lea .


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